International Profit Associates

Novintel, the leading international provider of customized Market Intelligence services and solutions, today announced that the Electronics Group of Henkel Corporation (NYSE, FTSE, DAX: HEN.ETR), the world's leading supplier of industrial and engineering adhesives, sealants and surface treatments, has selected and implemented Novintel's Intelligence Desk™ market monitoring service to support their global strategic sales & marketing intelligence needs. Novintel is providing Henkel sales & marketing personnel on four continents with customized market monitoring designed to provide highly relevant sales, marketing and business development intelligence. The Intelligence Desk™ is also being used to store internal Henkel marketing and business development analysis documents.

"We are very proud to support Henkel's sales and marketing in achieving their goals globally," says Jouko Virtanen, President of Novintel Inc. The two service aspects contributing to Henkel's continuous success are the Intelligence Desk™ platform, serving as one-window to relevant sales and marketing information as well as frequent market monitoring providing the users with up-to-date view on market developments.

"Henkel selected the Novintel Intelligence Desk™ because it solves the "information overload" problem facing time-stressed, busy sales and marketing executives in our global organization. This unique service provides customized market monitoring via an advanced software platform to deliver personalized intelligence feeds to each end user," says Doug Dixon, Global Marketing Manager. "I have very strong confidence in Novintel's dedicated Henkel analyst team that filters a global information source portfolio to focus only on relevant developments in our markets. The resulting high "signal to noise" ratio" ensures that the right intelligence finds its way to the right decision maker at the right time."

Novintel will present its market intelligence services and solutions at the 2007 Society of Competitive Intelligence Professionals (SCIP) International Conference in New York City in April. North American clients are advised to request demonstrations directly from the Novintel Toronto office.

About the Intelligence Desk™

Novintel's Intelligence Desk™ is a solution that combines an optimized information source portfolio, a customized web interface, and professional analyst resources to monitor the external operating environment of a customer's organization. Decision-makers will receive regular, personalized email briefings and reports that meet their specific needs. The web-based delivery tool will also store the information, allowing end-users to easily search for past reports and business signals.

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Henkel Corporation Selects Novintel's Intelligence Desk™ to Provide Intelligence To Their Global Sales, Marketing and Business Development - International Profit Associates

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